Link Building Built for SaaS —
Not Generic Copy-Paste SEO

SaaS link building requires topical relevance to software, technology, and B2B — which changes the entire publisher network and outreach strategy. Generic link building agencies place your SaaS on food blogs or lifestyle sites, which provides little topical authority signal. We target SaaS review sites, tech publications, B2B industry blogs, and software comparison platforms — the sites Google associates with authority in your product category.

It depends on your current DR, your target keywords, and your competitors' link velocity. Generally, early-stage SaaS (DR under 30) needs 8–15 quality links per month to see meaningful DR growth within 6 months. Growth-stage SaaS competing for DR 60+ keywords typically needs 15–30 links per month to close the authority gap. We'll give you a specific recommendation based on your audit results before you commit to anything.

G2 and Capterra links are typically earned through profile optimisation and review accumulation — these are not outreach-based placements. We can advise on your profile strategy for these platforms as part of your overall SaaS SEO approach. For outreach-based links, we focus on tech blogs, SaaS review sites, B2B publications, and software comparison articles where we have established relationships and can negotiate contextual placements.

For most SaaS companies starting at DR under 30, initial DR movement is visible within 60–90 days. Meaningful keyword ranking improvements for competitive SaaS terms typically take 4–8 months of consistent link building. The most competitive SaaS keywords (DR 70+ competition) realistically require 12+ months. We'll set honest expectations based on your specific situation during your free audit — not make promises we can't keep.

Yes — we specialise in SaaS specifically because it requires a different approach to link targeting. We understand the importance of middle-funnel content (comparison pages, tool roundups, "best X software" articles) and prioritise placements that reach buyers in research mode — not just generic traffic. Our team includes former SaaS marketing professionals who understand MRR, trial conversion, and the long B2B sales cycle.

Yes — niche SaaS categories are often easier to build links in because there's less competition for placements on relevant industry publications. DevOps tools, legal tech, healthcare SaaS, and specialist B2B verticals all have dedicated publication networks. We'll tell you during your audit exactly what publisher options exist for your specific category and give you a realistic picture of volume and DR range available.

White-hat link building — which is all we do — carries no penalty risk. We never use PBNs, link farms, or mass automated outreach. Every link is placed editorially on a real site with real traffic. The only risk in link building comes from low-quality, spammy placements — which is exactly what our 4-point manual vetting process prevents. In 5+ years, no client has received a manual action from Google related to our placements.

Yes — while our pricing page shows per-link rates, most SaaS clients run on a monthly campaign basis with an agreed link volume. Monthly campaigns allow us to maintain anchor text diversity, manage link velocity naturally, and provide strategic guidance on which pages to prioritise each month. We can set up a monthly package from as few as 5 links per month, with no long-term contract required. Cancel any month with 7 days notice.