Links That Journalists
Write — Not Webmasters
Earn editorial backlinks from Forbes, BBC, Business Insider and 500+ premium publications. Digital PR is the highest-authority link building strategy available — and the one Google trusts most.
The Only Link Building Strategy Google Actually Endorses
Digital PR is the practice of earning editorial links from journalists and publications — not paying for placements, not swapping links, not using middlemen networks. You create something newsworthy, journalists cover it, and your brand earns links that no amount of money can simply buy.
These are the links that move DR the fastest, rank the hardest keywords, and send referral traffic that actually converts. They're also the most Google-resistant links that exist — because they're genuinely earned.
4 Ways We Earn You Media Links
We don't use a one-size-fits-all tactic. Every brand and story is different — we match the right Digital PR method to your industry, goals, and timeline.
Data & Research Studies
We create original research — surveys, data studies, and industry reports — that journalists cite because it's genuinely newsworthy. Single studies regularly earn 20–80+ links.
Most links per campaignExpert Commentary & HARO
We position your founders and experts as go-to quoted sources for journalists via HARO, Connectively, and direct outreach. Fastest route to Forbes-tier links.
Fastest turnaroundNewsjacking & Reactive PR
When breaking news relates to your industry, we pitch your expert's take within hours — while the story is hot and reporters need sources fast.
News-cycle speedPress Release Distribution
Major announcements, product launches, and funding rounds distributed through our verified journalist network — not wire services that nobody reads.
Brand events & launchesWe Have Journalist Relationships at 500+ Publications
These are outlets where we've secured placements — not cold outreach lists.
See How Each Campaign Type Works
Click a campaign type below to see real examples of placements and results.
Data & Research Study Campaign
We design, run, and promote an original research study tied to your industry. Journalists love exclusive data they can reference — a single study can earn 20–60+ editorial links.
- ✓ Industry topic research & survey design
- ✓ Data collection, analysis & visualisation
- ✓ Dedicated study landing page (SEO-optimised)
- ✓ Journalist outreach to 200+ relevant reporters
- ✓ Typical result: 15–60 media links per study
- ✓ Links persist as journalists keep citing the data
Expert Commentary Campaign
We position your founder or subject-matter expert as a journalist's go-to quote source through HARO, Connectively, and direct reporter pitching.
- ✓ Expert profile & authority positioning
- ✓ Daily HARO & Connectively monitoring
- ✓ Tailored expert response writing per pitch
- ✓ Direct journalist relationship outreach
- ✓ Typical result: 2–5 media links per month
- ✓ Builds recurring journalist relationships over time
Newsjacking Campaign
We monitor your industry's news cycle in real time. When a major story breaks, we pitch your expert's take to journalists within hours — while the story is still hot.
- ✓ 24/7 industry news monitoring
- ✓ Same-day reactive pitch writing
- ✓ Journalist distribution within 2–4 hours
- ✓ Best for fast-moving industries (finance, tech, health)
- ✓ Links often live within 24 hours of breaking news
- ✓ Builds reputation as the go-to expert in your niche
Press Release Distribution
For major brand events — funding rounds, product launches, partnerships, awards — we craft a compelling press release and distribute it directly to relevant journalists.
- ✓ Professional press release writing & editing
- ✓ Targeted journalist list built per announcement
- ✓ Direct email outreach — not wire services
- ✓ Follow-up sequences for maximum pick-up rate
- ✓ Typical result: 3–15 media pickups per release
- ✓ Brand mentions indexed even without links
From Brief to Forbes — Our 5-Step Process
A transparent campaign process from kickoff call to live placements in your reporting dashboard.
Discovery & Brand Audit
We analyse your brand, competitors, and existing backlink profile to identify the highest-impact campaign angle. We pitch 3 campaign concepts before starting anything.
Campaign Creation & Asset Building
Once you approve a direction, we build the asset — research study, expert profile, or press release. Every word is crafted to make a journalist's job easier.
Journalist Outreach & Pitching
We pitch 100–300+ journalists across our verified network. Every pitch is personalised to the reporter's beat — not mass blast templates that get deleted.
Placements Go Live
As journalists publish, links go live. We track every placement in real time and add them to your live reporting dashboard with URL, DA, anchor text, and date.
Reporting & Next Campaign Planning
Monthly summary report with total placements, DA breakdown, DR movement, and referral traffic. We then brief the next campaign cycle.
Digital PR vs. Traditional Link Building — Same Budget, Different World
Here's what the same $1,500/month buys you depending on which approach you take.
Real Digital PR Campaign Results
A snapshot of campaigns we've run. Results vary by industry and campaign type.
What Clients Say About Our Digital PR
Digital PR Packages — Transparent & Scalable
Retainer-based campaigns with guaranteed minimum placements. No results = no renewal. Cancel any time after month 3.
- ✓ 1 campaign type per month
- ✓ Guaranteed min. 2 media placements
- ✓ DA 70+ target publications
- ✓ Monthly placement report
- ✓ Expert commentary pitching
- ✓ Live placement dashboard
- ✓ Mixed campaign: data study + commentary
- ✓ Guaranteed min. 4 media placements
- ✓ DA 80+ target publications
- ✓ 1 original data study per quarter
- ✓ Dedicated PR manager
- ✓ Bi-weekly strategy calls
- ✓ Full campaign asset creation included
- ✓ Full multi-channel PR strategy
- ✓ Guaranteed 8+ media placements/mo
- ✓ DA 85–95+ tier targets
- ✓ Quarterly data study + monthly reactive
- ✓ Dedicated team (PM + writer + outreach)
- ✓ Weekly reporting + strategy alignment
All packages include asset creation, journalist outreach, placement reporting & DR tracking. Get a custom quote →
by our full guarantee
Digital PR — Common Questions Answered
Everything brands and marketing teams ask before their first Digital PR campaign.
Digital PR uses traditional PR tactics — story angles, journalist relationships, newsworthy assets — but the goal is earning online editorial links rather than TV/radio/print mentions. Every placement includes a clickable backlink that passes SEO authority, drives referral traffic, and builds brand credibility simultaneously. Traditional PR rarely focuses on this.
It varies by campaign type and industry. Expert commentary campaigns typically yield 2–5 links per month. Data study campaigns can produce 15–60+ links from a single piece of research as journalists continue to cite it. We guarantee minimums in our packages and we won't overcommit to numbers we can't deliver in your specific niche.
First placements typically go live within 3–6 weeks of campaign launch. Reactive PR and expert commentary can produce links within days of pitching. DR movement from Digital PR links is faster than traditional link building — a single DA 90+ link can move DR 1–3 points within 30 days. Ranking improvements for competitive keywords typically take 3–6 months of consistent DR growth.
No — Digital PR links are 100% editorial and earned through genuine journalistic coverage. They are exactly the type of links Google's algorithm is designed to reward. Unlike paid link schemes or PBN links, there is zero devaluation risk from algorithm updates. In fact, as Google gets better at identifying low-quality links, editorial Digital PR links become relatively more valuable.
Digital PR works across virtually every industry, but it's especially powerful for finance, technology, health, legal, eCommerce, SaaS, and consumer brands — anywhere there's an active journalist community covering the space. We've run successful campaigns in over 30 industries. The key is having a compelling angle — which is our job to identify and craft for you.
We can't guarantee specific publications — no ethical agency can, because editorial decisions are made by journalists and editors, not by us. What we do guarantee is a minimum number of DA-threshold placements per campaign. We'll always be transparent about which publications are realistic targets for your brand and industry before you commit.
We handle all content creation — from research design to expert comment writing to press release drafting. We need a 30-minute onboarding call to understand your brand, positioning, and the topics you're most authoritative in. After that, we manage the entire campaign. Some clients prefer to review drafts; others trust us to handle it end-to-end.
Absolutely — and for many clients, the non-SEO benefits are equally valuable. Being featured in Forbes or Business Insider creates "as featured in" social proof that closes sales, increases email open rates, and improves conversion on landing pages. Brands that run 12+ months of consistent Digital PR see measurable lifts in branded search volume — a signal that directly impacts rankings.
Ready for Links That Journalists Write?
Get a free Digital PR audit — we'll identify your best campaign angle, show you which publications are realistic targets, and give you a clear roadmap to DA 80+ links.
