We Build Links.
Rankings Follow.
LinkingOZ is a specialist link building agency headquartered in London. Since 2019 we've helped 500+ brands across 40+ countries earn high-authority backlinks that move rankings, grow traffic, and compound over time.
Built by SEOs,
for People Who Need Results
LinkingOZ was founded in 2019 by a team of search marketing professionals who were frustrated by one thing: the link building industry was full of agencies selling volume, not value. PBN links, low-quality guest post farms, and vanity metrics that never moved rankings.
We set out to do it differently. Our founding principle was simple — every link we build must be something we'd be proud to show a client's most demanding SEO director. That meant real editorial placements, real publishers with real traffic, and zero shortcuts.
“One great link from a real, trusted publisher beats a hundred spammy ones. We built the company around that belief.”
Today we serve 500+ clients across 9 industries and 40+ GEO markets — from solo affiliate sites to global enterprise brands — all with the same commitment to quality that we started with in 2019.
LinkingOZ Launches
Founded in London with a focus on white-hat guest post link building for SaaS and finance clients. First 50 clients in year one.
International GEO Campaigns
Launched country-specific link building for UK, US, Canada, and Australia. Publisher network grows to 2,000+ vetted sites.
HARO & Digital PR Added
Launched HARO link building service, earning clients editorial backlinks from Forbes, Business Insider, and Entrepreneur.
Industry Awards & 4.9 Rating
Recognized on Clutch as a top-rated link building agency. 300+ clients served, 4.9 average rating across all review platforms.
500+ Clients, 9+ Industries
Expanded to iGaming, CBD, and Technology verticals. 40+ GEO markets, 15,000+ links placed, and a publisher network of 5,000+ verified sites.
Our Core Values
These aren't wall posters. They're the exact principles that guide every publisher we choose, every link we build, and every client relationship we maintain.
Quality Over Volume
We never chase link counts. A single DR 70 placement on a real, trusted site outperforms 100 low-quality links every time. We build what actually moves rankings.
Full Transparency
Every link comes with a live URL, DR, traffic data, and placement details. You see exactly what you paid for — no vague reports, no mystery metrics, ever.
Niche Relevance First
A link from your exact niche is worth 3–5× more than a generic placement. Every publisher we select is vetted for topical relevance to your specific industry.
100% White-Hat Only
No PBNs, no link farms, no shortcuts. Every technique we use is Google-compliant and designed to build long-term authority — not short-term risk.
Results-Driven Accountability
We tie every campaign to measurable outcomes — DR growth, keyword rankings, organic traffic. If a link doesn't meet our standards, we replace it at no cost.
True Partnership
A dedicated account manager. Proactive communication. We treat your campaign like it's our own site on the line — because your results are our reputation.
Why 500+ Clients Choose Us
There are hundreds of link building agencies. Here's what makes the difference when you're choosing who to trust with your domain authority.
Pre-Approval on Every Publisher
You approve every site before we write a word or pay a publisher. You always know exactly where your links are going — zero surprises.
DR, Traffic & Spam Score Verified
Every publisher is checked for DR, real organic traffic, Moz spam score, and content quality before it enters our network. We reject 80%+ of applicants.
Niche Expert Content Writers
Content is written by industry specialists — not generic content mills. SaaS articles by SaaS writers. Finance articles by finance experts. Your niche, your voice.
True GEO-Targeted Campaigns
We have publisher networks specifically for UK, US, Canada, Australia, Germany, and 35+ other markets — not just a "global" list with no local relevance.
365-Day Link Replacement Guarantee
If any link is removed or altered within 12 months, we replace it free — same DR, same niche. We monitor every link proactively so you never have to chase us.
Dedicated Account Manager
One point of contact from strategy to reporting. No ticket systems, no bots. A real person who knows your campaign inside out, available when you need them.
The People Behind Your Rankings
A focused team of link building specialists, outreach professionals, and niche content experts — united by one obsession: earning links that actually move rankings.
Alex Morrison
10+ years in SEO. Built LinkingOZ on the belief that one great link beats a hundred mediocre ones. Personally vets every new publisher tier.
Sarah Chen
Leads our publisher relationship network of 5,000+ vetted sites. Former journalist — she understands what editors actually want to publish.
James Patel
Ex-agency SEO director with 8 years of competitor gap analysis experience. Designs every client's link velocity and anchor text strategy.
Maria Santos
Manages our 40+ country-specific publisher networks. Fluent in 4 languages and runs all multilingual content and international campaigns.
Awards & Certifications
Recognized by the industry's most trusted review and certification platforms for consistent quality and client results.
What Our Clients Say
Real results from agencies, brand owners, and SEO professionals who trusted LinkingOZ with their domain authority.
Best white-label link building partner we've used. Our clients love the results and the reporting makes it easy to show the value we're delivering every month. Nothing comes close.
40% increase in organic traffic in 6 months. Their HARO service got us featured in two Forbes articles. One of the most transparent link building agencies I've ever worked with.
I've worked with 4 link building agencies before. None came close to the quality and communication I got from LinkingOZ. They actually vet their sites — it shows in the results.
Their niche edit service is phenomenal. Links placed in aged, high-traffic articles within 2 weeks. Our DR went from 28 to 54 in just 4 months. The results truly speak for themselves.
Ready to Work With a Team
That Delivers Real Results?
Free backlink audit, competitor gap analysis, and a custom strategy — no commitment, no credit card required.
🔒 No credit card · Free audit · Response within 24 hours · 78 Auckland Rd, London
